---
name: "Abby's Sew Right"
version: "alpha"
description: "Visual + editorial direction for Abby's Sew Right. Generated from the Muse reading and AI-derived voice; powers consistent rendering across the Doozer site, AI agents, and future automation."
colors:
  primary:   { value: "#0a3b2c" }
  secondary: { value: "#e8d8a8" }
  accent:    { value: "#c2362b" }
typography:
  body:
    fontFamily: "sans-serif"
    fontWeight: "regular"
  display:
    fontFamily: "sans-serif"
    displayStyle: "standard"
spacing:
  s1: "4px"
  s2: "8px"
  s3: "16px"
  s4: "24px"
  s5: "32px"
  s6: "48px"
rounded:
  card:   "14px"
  button: "999px"
  image:  "18px"
---

# Abby's Sew Right

## Overview

Craft Your Perfect Look with Abby's Sew Right

Expert tailoring and dressmaking in Hewitt, NJ

At Abby's Sew Right, we believe in the power of a perfectly tailored outfit. Nestled in the heart of Hewitt, NJ, our boutique clothing store has been transforming wardrobes and crafting dream dresses since our doors first opened. With a stellar rating of 4.6 from 79 reviews, our commitment to excellence is evident in every stitch. From bridal gowns to everyday wear, our skilled team, led by Abby and her right-hand Diane, ensures every client leaves looking and feeling their absolute best. Our warm, welcoming atmosphere and unparalleled craftsmanship make us a staple in the Hewitt community and beyond.

**Archetype:** `classic`  ·  **Voice:** `professional`  ·  **Pace:** `steady`  ·  **Density:** `medium`

## Colors

The palette is designed to reflect Abby's Sew Right's character — every token below is a deliberate direction, not extracted noise.

- **Primary** (`{colors.primary}`) — `#0a3b2c` — dominant identity color, used for headers, primary buttons, link emphasis, brand marks.
- **Secondary** (`{colors.secondary}`) — `#e8d8a8` — supporting tone, used for soft backgrounds, dividers, and quiet emphasis.
- **Accent** (`{colors.accent}`) — `#c2362b` — high-contrast attention color, used sparingly for CTAs, badges, and editorial moments.

## Typography

- **Body** (`{typography.body}`) — `sans-serif`, `regular`. Used for paragraph text, lists, captions.
- **Display** (`{typography.display}`) — `sans-serif` in `standard` mode. Used for hero headlines, section titles, and editorial pull-outs.

Set generous line-height (1.6+) for body. Display can run tight (-0.01em letter-spacing) for graphic impact.

## Layout

Default rendering uses the Doozer Muse v3 section pipeline. Sections are addressable units — each one selectable by variant (e.g. `about/alternating`, `services/alternating`, `events/upcoming-list`). The container pattern is:

- Outer: `.container` (max-width 1400px)
- Body prose: `.container-narrow` (max-width 900px) — readability is non-negotiable
- Mobile collapse at 880px and 640px breakpoints

## Shapes

- Cards: `{rounded.card}` (14px) — gentle, signals warmth without softness
- Buttons: `{rounded.button}` (999px / pill) — directional, never timid
- Images: `{rounded.image}` (18px) — generous, frames content as artifact

## Components

Doozer ships a fixed component vocabulary that every business site shares. Each component honors the tokens above. Operators don't choose components — the Muse v3 pipeline composes them per section.

- **Hero** — full-bleed photo, brand-tinted overlay, trust pill (rating + today's hours), large display headline
- **About / Services** — `classic` text-only OR `alternating` (image+text rhythm). Smart photo selection via vision metadata.
- **Why Choose Us** — modern numbered cards (01 / 02 / 03), or icon cards, or photo cards — variant per Muse
- **Events** (`upcoming-list`) — chronological event list with affiliate-wrapped tickets
- **Reviews** — letter-on-gradient avatars (or Google profile photos when available), show-more for long reviews
- **FAQ** — native `<details>` accordion, brand-tinted accent on open
- **Hours of Operation** — live open/closed banner + weekly grid with today highlighted
- **Contact** — embedded map + action cards + Save-to-Contacts vCard + Share button
- **Network footer** — every page declares its position in the Doozer / BerrySmart network

## Do's and Don'ts

### Do
- Treat color tokens as inviolable — `{colors.primary}` is **the** brand color, not a starting suggestion.
- Pair `classic` archetype with the matching decorative hints: (none specified).
- Use `{colors.accent}` only for high-intent surfaces (CTAs, urgency, editorial pull-outs). It should feel rare.
- Preserve readability — body line-length never exceeds ~75 characters.
- Honor the `professional` voice in every line of generated copy. The Muse defines this; don't drift.

### Don't
- Don't introduce colors not in the palette. If a new color is needed, add it via the Muse, not ad-hoc.
- Don't replace Doozer components with custom HTML — the pipeline handles structural variants; new structures belong as variants under `includes/sections/`.
- Don't run banner ads, popups, or interstitials. Per the Mission Charter, affiliate revenue is a side-effect of usefulness, never the primary surface.
- Don't generate content that contradicts verified facts (address, hours, phone, rating). The AI generates voice + emphasis; verified data is sacred.

---

*Generated by [Doozer](https://doozer.work) from the active Muse for `abbysewright.westmilford.biz`. Format: [Google Labs DESIGN.md](https://github.com/google-labs-code/design.md) (alpha). Refreshes when the Muse, AI content, or brand colors change.*